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September 6, 2008 12:43:11 AM CDT

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Microsoft Will Offer Search Customers Cash

Posted May 21, 08 10:46 AM CDT in Technology,  Business 

(Newser) – Having largely abandoned its bid to buy, in the form of Yahoo, a significant presence in the Internet search business, Microsoft now will give customers money back when they buy items through its Live.com search portal, the Wall Street Journal reports. To be made official today, the move makes clear Microsoft isn't giving up on its search ambitions.

Industry leader Google holds a significant edge on Microsoft, which is currently running third behind Yahoo, but looking to "Live Search cashback" to help close the gap. Customers using the service will need to create a free account and shop through the website; vendors include Home Depot, Barnes & Noble, Circuit City, and Oakley sunglasses.

Source Wall Street Journal

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This set of flagpoles sits at one of the entrances to Microsoft Corporation in Redmond, Wash.   (AP Photo/Joe Brokert, File)
Workers walk outside of a Microsoft campus in Mountain View, Calif.   (AP Photo/Paul Sakuma)
Bill Gates, Microsoft CEO.   (AP Photo/Kevin P. Casey)
Steve Ballmer, CEO of Microsoft, addresses the media during a news conference at the CeBIT in Hanover, northern Germany. Without the influx of Web traffic Microsoft bet would quickly follow a Yahoo buyout,...   (AP Photo/Joerg Sarbach, file)
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Google  • Microsoft  • Yahoo  • online advertising  • Bill Gates  • search engine  • search engine marketing


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