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September 5, 2008 5:31:55 PM CDT

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This Season's Hot Accessory: The Movie Tie-In

Posted May 27, 08 10:12 PM CDT in Business 

(Newser) – For the innumerable entities cashing in on Sex and the City, the movie due out Friday is the tip of the multimillion-dollar iceberg, reports Forbes. New Line Cinema, which has tie-in deals with eight companies, compares the likely blockbuster to “the Super Bowl for women.” Other high-end beneficiaries include Vivienne Westwood and, of course, Manolo Blahnik.

The show’s stars have also cashed in. Sarah Jessica Parker launched a clothing line and a successful perfume. Kim Cattrall’s two self-help sex books sold 375,000 copies. But the most extravagant living-the-dream tie-in is fantasy theme tourism: A “set-jetting” weekend costs $15,000 per Sex maniac.

Source Forbes

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A stiletto-heeled shoe by Miu Miu is displayed at the opening of Saks Fifth Avenue's designer shoe floor on Friday, Aug. 17, 2007 in New York. The pair of silver shoes is $415.   (AP Photo/Mark Lennihan)
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'Sex and the City' star Kim Cattrall laughs at a news conference in Vienna, on Saturday, May 17, 2008.   (AP Photo/Lilli Strauss)
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television  • tourism  • HBO  • Sex and the City  • fashion designer  • Sarah Jessica Parker  • Kim Cattrall  • New Line Cinema  • product placement


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