Plummeting temperatures lead to marketing opportunities
(NEWSER) - When the weather turns cold, retailers swing into action, targeting ads toward areas where the mercury's dropping—even in normally temperate markets like Florida. “Marketing into a situation that's favorable for your product” is the key, one analyst tells Advertising Age . Take Campbell’s Soup, which uses a “misery index” based on local temperatures, precipitation, and how those relate to past conditions. When people in a certain area are 5% miserable, they start seeing and hearing ads for soup. More»
