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In China, All That Matters Is Gold

Beijing recruits foreign coaches, targets medal-rich sports in quest to win, win, win

By Katherine Thompson,  Newser Staff

Posted Jun 1, 2008 12:34 PM CDT

(Newser) – China wants to impress the world during this summer's Olympics, and not just by hosting a seamless Games. Determined to finish with more gold medals than any other nation, the country is bringing in foreign coaches like Igor Grinko, reports the New York Times. “Silver? It means nothing here; you might as well finish last,” the Russian says.

“They’re just doing this like the East Germans did in the 1970s and ’80s,” explains the rowing coach, who is well aware that his job security depends on how many karats his athletes capture. China has invested millions in its ambitious plan, resulting in a focus on medal-rich sports like swimming, rowing, track, and sailing.

Chinese officials have valued each gold medal earned by their country at 1000 times the worth of a silver medal, and the message is clear: if you don't come in first, you might as well have been last.
Chinese officials have valued each gold medal earned by their country at 1000 times the worth of a silver medal, and the message is clear: if you don't come in first, you might as well have been last.   (AP Photo)
In order to meet their goal of winning more gold medals than any other nation, Chinese officials are bringing in coaches from around the world.
In order to meet their goal of winning more gold medals than any other nation, Chinese officials are bringing in coaches from around the world.   (AP Photo/Greg Baker)
National Aquatics Center, known as the Water Cube, will be the site of many medal chases; swimming is one of the medal-rich events China is focusing on this summer.
National Aquatics Center, known as the Water Cube, will be the site of many medal chases; swimming is one of the medal-rich events China is focusing on this summer.   (AP Photo/Andy Wong)
Chinese athletes train on the track under a hazy sky at a sports school in Xiangfan, central China's Hubei province. The nation expects many medals out of its track and field athletes.
Chinese athletes train on the track under a hazy sky at a sports school in Xiangfan, central China's Hubei province. The nation expects many medals out of its track and field athletes.   (AP Photo)
In its race for the most gold medals ever, China is focusing on is sailing, as well as rowing, kayaking, track and field, and swimming.
In its race for the most gold medals ever, China is focusing on is sailing, as well as rowing, kayaking, track and field, and swimming.   (AP Photo/Robert F. Bukaty)
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