Chip Makers Tussle for Gadget Niche

Following the lead of Intel, builders of high-tech microchips are shifting their focus to portable gadgets dubbed MIDs—mobile internet devices that are bigger than cell phones but smaller than computers. industry leaders like Samsung and Nvidia are dashing to release the more powerful chips that boost battery life and performance, reports the Wall Street Journal.

"It's not surprising that our competitors would enter the fray," said an Intel exec. "We think the pie will be big enough that there will be room for multiple people." Apple set the stage with the iPod and iPhone, while devices for uses that range from portable gaming to navigation are expected to evolve with the new chips, says a Samsung exec. (More Intel stories.)