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October 11, 2008 1:25:43 AM CDT

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Facebook, MySpace Derail Alumni Magazines

Posted Jun 2, 08 2:05 PM CDT in Arts & Living,  Technology 

(Newser) – Once upon a time, the college alumni magazine was an invaluable resource. Keeping up on old friends and enemies was as easy as flipping to the “class notes” section. But that once-mighty column now looks antiquated next to the constant updates offered on Facebook or MySpace, and it’s forcing colleges to rethink their business model, the New York Times reports.

"There is definitely a different audience online, and it’s younger," says one magazine exec. Some schools have moved their notes online—Harvard, for example, has a smooth hybrid system—but most have been slow to adapt. “Universities have been reluctant to embrace social media as a communications channel because they fear a lack of control,” said one alum.

Source New York Times

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This image provided by Facebook shows the social networking site's new look, Wednesday, May 21, 2008.   (AP Photo/Facebook, ho)
Facebook allows younger alumni to keep up to date at all times.   (Getty Images (by Event))
The Facebook logo is displayed at a news conference in New York in this November 6, 2007 file photo.   (AP Photo/Craig Ruttle, file)
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