Big-Box Wal-Mart Dipping Into Free Online Classifieds

Partnership with seen as challenge to Craigslist
By Dustin Lushing,  Newser Staff
Posted Jun 3, 2008 2:58 PM CDT
Wal-Mart is testing free online classified ads in major markets, partnering with   (Getty Images)
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(Newser) – Wal-Mart is testing a new service, cNet reports: free online classified ads. The big-box retailer launched the site last week, in partnership with start-up, and offers more than 40 million listings, featuring seven categories, in major US cities.

The move, seen as a direct challenge to Craigslist, isn't the first online venture for Wal-Mart, which scrapped a previous offering of movie downloads. Its new service, unlike Craigslist, will allow advertisers to pay to have products placed more prominently.