Follow Newser on Twitter   Friend Newser on Facebook
Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Uproar After NC State Agent 'Fixes' Girl's Lunch Preschooler has to eat chicken nuggets instead of mom's meal »

In-Game Ads Coming to PS3

EA games expected on board with Sony; product placement to be updated via Web

By Kevin Spak,  Newser Staff

Posted Jun 4, 2008 3:14 PM CDT

(Newser) – Sony has struck a deal to bring in-game advertising to its PlayStation 3 console, the Wall Street Journal reports. Many games have already toyed with product placement and ads, but thanks to the deal with IGA Worldwide, those digital billboards can now be updated in real time. Electronic Arts will be the first game-maker to take advantage of the deal.

The move could signal a big bounce in the in-game advertising market. Major brands spend in the low seven figures for in-game campaigns, but analysts believe revenues will top $1 billion by 2011. “At the end of the day, advertisers have to go where consumers are,” says IGA’s chief executive—though video-game ads face an uphill march because the audience is divided between consoles.

This undated image sshows an advertisement for the British intelligence agency GCHQ embedded in a video game.
This undated image sshows an advertisement for the British intelligence agency GCHQ embedded in a video game.   (AP Photo)
At the end of the day, advertisers have to go where consumers are, says the president of the company expected to partner with Sony and Electronic Arts to place ads in video games.
"At the end of the day, advertisers have to go where consumers are," says the president of the company expected to partner with Sony and Electronic Arts to place ads in video games.   (AP Photo/Mark Lennihan, File)
Spending on advertising inside video games could reach $1 billion by 2011, analysts say.
Spending on advertising inside video games could reach $1 billion by 2011, analysts say.   (AP Photo/Shizuo Kambayashi)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Ads of the Future: 'Intrusive,' 'Invasive'

PlayStation Hackers: We’ve Got 2.2M Credit Cards

Verizon Drops 'Can You Hear Me Now' Guy

Video Game Scraps Option to Play as 'Taliban'

Nintendo Rolls Out 'Stunning' No-Glasses 3D Game System


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne