Skip to: Content
Skip to: Site Navigation
Skip to: Search
WEDNESDAY, NOVEMBER 25, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


0

In-Game Ads Coming to PS3

EA games expected on board with Sony; product placement to be updated via Web

Share

(Newser) – Sony has struck a deal to bring in-game advertising to its PlayStation 3 console, the Wall Street Journal reports. Many games have already toyed with product placement and ads, but thanks to the deal with IGA Worldwide, those digital billboards can now be updated in real time. Electronic Arts will be the first game-maker to take advantage of the deal.

The move could signal a big bounce in the in-game advertising market. Major brands spend in the low seven figures for in-game campaigns, but analysts believe revenues will top $1 billion by 2011. “At the end of the day, advertisers have to go where consumers are,” says IGA’s chief executive—though video-game ads face an uphill march because the audience is divided between consoles.

This undated image sshows an advertisement for the British intelligence agency GCHQ embedded in a video game.
This undated image sshows an advertisement for the British intelligence agency GCHQ embedded in a video game.   (AP Photo)
"At the end of the day, advertisers have to go where consumers are," says the president of the company expected to partner with Sony and Electronic Arts to place ads in video games.   (AP Photo/Mark Lennihan, File)
Spending on advertising inside video games could reach $1 billion by 2011, analysts say.
Spending on advertising inside video games could reach $1 billion by 2011, analysts say.   (AP Photo/Shizuo Kambayashi)
« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
0 comments
VIEWING:
 
LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

44 Stories

 The New 
 Video Gamer 
 Is a Chick 

Females now constitute 40% of players

Oct 13, 09 8:23 AM CDT
(Newser) - In 2001, women and girls constituted just 12% of video gamers; now, fully 40% of game players are female, and the gaming industry has taken notice. EA, Sony, Nintendo, and several other companies are rolling out new products catering to girls, from a dancing game to a Hannah Montana adventure... More »

MORE ABOUT:
women • Nintendo • Sony • girls • Electronic Arts • video game developers • video games

 Drinkability Bad—for Sales 

Bud Light sales down 3% thanks to confusing campaign

Aug 10, 09 2:54 PM CDT
(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

MORE ABOUT:
advertising • beer • Budweiser • advertisements • advertising campaign • Bud Light • ad campaign • ads • Jay-ZTV

Nun-Priest Snog Gets Ice Cream Ad Banned

Image of 'forbidden Italian temptation' sparks UK furor

Jul 1, 09 3:27 PM CDT
(Newser) - An ice-cream ad showing a priest and a nun apparently about to lock lips has been banned in the UK after readers complained, the Daily Telegraph reports. People told an advertising-standards group that the magazine image, promoting Antonio Federici gelato, demeaned those who pursued a “religious vocation.” The... More »

MORE ABOUT:
advertising • Britain • advertisements • ice cream • gelato • Antonio Federici

44 Stories


Gamers like in-game ads, Microsoft says
InformationWeek

Survey tries to show effectiveness of in-game ads
Forbes

In-game ads: too distracting, or worth the bother?
Media Post


Technology  •  Business  •  Media 
TwitterFollow @NewserTech on Twitter

 
advertising • Sony • Playstation 3 • advertisements • Electronic Arts • video games

from our news partners