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Don't Assume iPhone 2.0 Will Be a Smash

Apple, not bulletproof, could hurt more than help in fixing flaws

By Jim O'Neill,  Newser User

Posted Jun 4, 2008 10:00 AM CDT

(Newser) – With more than a 27% market share after just a year on the market, and a new iPhone expected to be released in the next week, Apple watchers are hoping the next-generation device delivers the same, simple functional beauty of its predecessor. But, Forbes cautions, the lumpy original iBook is a reminder that Apple's flubbed these kinds of things before.

Apple’s original iPhone has succeeded, say experts, because it’s a clean solution to a messy problem: it seamlessly moves from phone to browser to media player and back. And, while it has flaws—think keyboard—addressing those issues could take away from its basic usability. And, introduce too much change and Apple could be looking at a much-hyped flop.

In this Sept. 6, 2007 file photo, the Apple iPhone shown on display at an Apple Store.
In this Sept. 6, 2007 file photo, the Apple iPhone shown on display at an Apple Store.   (AP Photo/Paul Sakuma, file)
An Apple iPhone is seen as a customer tries another iPhone at Carphone Warehouse's flagship store in central London.
An Apple iPhone is seen as a customer tries another iPhone at Carphone Warehouse's flagship store in central London.   (AP Photo)
A customer tries out an Apple iPhone at an Apple store in Palo Alto, Calif., Oct. 19, 2007.
A customer tries out an Apple iPhone at an Apple store in Palo Alto, Calif., Oct. 19, 2007.   (AP Photo/Paul Sakuma)
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