Don't Assume iPhone 2.0 Will Be a Smash

With more than a 27% market share after just a year on the market, and a new iPhone expected to be released in the next week, Apple watchers are hoping the next-generation device delivers the same, simple functional beauty of its predecessor. But, Forbes cautions, the lumpy original iBook is a reminder that Apple's flubbed these kinds of things before.

Apple’s original iPhone has succeeded, say experts, because it’s a clean solution to a messy problem: it seamlessly moves from phone to browser to media player and back. And, while it has flaws—think keyboard—addressing those issues could take away from its basic usability. And, introduce too much change and Apple could be looking at a much-hyped flop. (More iPhone stories.)