ANALYSIS
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RIP Hummer: Symbol of Eco-Defiance Is a Goner
Villified car will be tough for GM to unload
By Kevin Spak
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Posted Jun 4, 08 9:02 AM CDT
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(Newser)
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General Motors announced yesterday that it was considering selling the Hummer brand, which begs the question: To whom? Who exactly wants the most reviled division in automotive history, asks Frank Aherns of the Washington Post. With gas at $4 a gallon and counting, no one’s really interested in SUVs that “get 15 miles per gallon downhill with a tail wind.”
Yes, Hummers have their good points. Some ferried Red Cross supplies during hurricane Katrina, driving through 2-feet-deep water, which admittedly rocks. But most Hummers are spotless suburban symbols of environmental defiance, sporting gas tanks that now cost $128 to fill. This year, GM has sold a mere 3,000. No one’s buying this brand; consider the Hummer extinct.