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September 6, 2008 11:40:33 PM CDT

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NBC's Olympic Ad Sales Lag

Posted Jun 4, 08 2:19 PM CDT in Sports,  Business 

(Newser) – With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping advertisers on the sidelines ahead of the Aug. 8 opening ceremonies.

Source New York Post

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NBC is as much as $300 million behind its advertising sales goals for the Beijing Olympics, which begin Aug. 8.   (AP Photo/Robert F. Bukaty)
NBC is struggling to sell off its Olympic ad time, the NY Post reports.   (NBC)
Recent protests involving Tibet and the Olympic flame have scared some advertisers away from buying time on NBC during Games, and the slowing economy hasn't helped either.   (AP Photo/Ng Han Guan)
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China  • 2008 Beijing Olympics  • advertising  • NBC  • Olympic Games  • TV networks  • advertising sales


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