NBC's Olympic Ad Sales Lag

Network up to $300M behind targets as protest fears, economy slow demand
By Nick McMaster,  Newser Staff
Posted Jun 4, 2008 2:19 PM CDT
NBC is as much as $300 million behind its advertising sales goals for the Beijing Olympics, which begin Aug. 8.   (AP Photo/Robert F. Bukaty)
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(Newser) – With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping advertisers on the sidelines ahead of the Aug. 8 opening ceremonies.