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September 6, 2008 11:17:15 PM CDT

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Internet Killed the Video Star That Killed the Radio Star

Posted Jun 7, 08 9:44 AM CDT in Technology,  Arts & Living,  Business 

(Newser) – The MTV generation is pushing middle age, and its favored video-delivery system is falling victim to YouTube, the Independent reports. Younger audiences–those key 16- to 24-year-olds–turn to the Internet for the hottest new music, and MTV's attempts to reconnect have failed. They include stabs at social networking and user-generated content.

"MTV used to be the place where you would go to see new music videos," says one competitor. "Now, nine of the top 20 hits of YouTube are music videos." The pioneer network also faces competition from mobile phone content and 40 other UK music channels. One exec acknowledges, "We need to do a huge amount of research."

Source Independent (UK)

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UK rapper Dizzee Rascal is one of many artists fans are finding on YouTube.   (Getty Images)
MTV struggles to stay relevant in the Internet era.   (© MTV Networks)
Nine of the top 20 hits of YouTube are music videos.   (© Raymond Brown)
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television  • YouTube  • business  • social networking  • music industry  • MTV


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