Reznor Schools Music Industry

Digital giveaway translates into hard cash for Nine Inch Nails frontman
By Laila Weir,  Newser User
Posted Jun 10, 2008 8:00 PM CDT
Trent Reznor of Nine Inch Nails gave his last album away free online.   (AP Photo)
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(Newser) – The music industry could learn a few things from Trent Reznor, whose decision to go independent and give away music digitally might earn him more money than sticking with a label—not to mention creative freedom, Jackson West writes on Valleywag. Labels are now starting to realize they need to move beyond traditional album sales, too.

Nine Inch Nails' new album, first available as a free download, has sold half a million CDs and $750,000 worth of a limited-edition box set. At least one label, EMI, is getting smart about digital distribution, hiring the co-founder of Second Life. After all, “making music more difficult to buy and find is no way to compete with online file sharing,” writes West.