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October 7, 2008 1:31:40 PM CDT



Dissed by Vista, Businesses Return the Favor

Posted Jun 11, 08 12:45 PM CDT in Business Technology 

(Newser) – Microsoft's strategy of marketing Vista to consumers has turned off its other core constituency, the Wall Street Journal reports: business. Certainly, technical issues and a fat price tag have decimated the number of companies planning to install it: Just 26% of IT departments say they expect to install Vista by 2010, down from 68% last year.

Microsoft "mis-marketed Vista," says one analyst, adding, “the idea that you have to win the consumer has overwhelmed the idea that you have to keep the business guy happy." But lagging sales won't hurt the tech giant too much; Microsoft should make back all its revenue when its latest OS, Windows 7, premieres around 2010.

Source Wall Street Journal

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Different editions of the Windows Vista computer operating system.   (AP Photo/Mary Altaffer, file)
Microsoft Corp. Chairman Bill Gates.   (AP Photo/Ted S. Warren, file)
Video Professor Windows Vista Tutorial.   (AP Photo)
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Microsoft   marketing   Bill Gates   Microsoft Vista   Windows



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