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November 22, 2008 9:15:06 CST

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Google CEO Says Saving Media Is a 'Moral Imperative'

Posted Jun 12, 08 1:00 PM CDT in Business,  Technology 

(Newser) – Search engine giant Google wants to maximize online ad revenues for traditional media, CEO Eric Schmidt said yesterday, not work against them. CNets reports that with so many traditional media companies struggling to make online ads work, "it's a huge moral imperative to help here," Schmidt said.

So far, Google’s bread and butter has been text ads that pop up with online searches, but Schmidt said its DoubleClick display ad program is designed to take Internet advertising to the next level for publishers—although the display ad market has suffered with the economic downturn.

Source CNET

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Google CEO Eric Schmidt.   (AP Photo/Michel Euler, file)
Eric Schmidt, Chairman and CEO of Google.   (AP Photo/Phelan M. Ebenhack, file)
Google Inc. Chairman Eric Schmidt ......   (AP Photo)
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