Google CEO Says Saving Media Is a 'Moral Imperative'
Search engine chief says company wants to help publishers make Net ads work
By Jim O'Neill,  Newser User
Posted Jun 12, 2008 1:00 PM CDT
Google CEO Eric Schmidt.   (AP Photo/Michel Euler, file)
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(Newser) – Search engine giant Google wants to maximize online ad revenues for traditional media, CEO Eric Schmidt said yesterday, not work against them. CNets reports that with so many traditional media companies struggling to make online ads work, "it's a huge moral imperative to help here," Schmidt said.

So far, Google’s bread and butter has been text ads that pop up with online searches, but Schmidt said its DoubleClick display ad program is designed to take Internet advertising to the next level for publishers—although the display ad market has suffered with the economic downturn.