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THURSDAY, NOVEMBER 26, 2009
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 ANALYSIS 
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Yahoo and Google: It's All Up to Yang

CEO must pave way for struggling company as investors look on

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(Newser) – As Yahoo and Google prepare for a new search-ad deal, it’s all up to CEO Jerry Yang, writes Charles Cooper for CNET. Will Yang be the next Steve Jobs, pulling a struggling company back to the spotlight—or will he fade like his Yahoo predecessors? The afreement "may turn out to be a clever move if it fosters the two companies' respective strength in search and display advertising," Cooper writes.

Can Yang do it? “He's super-smart and knows the company backwards and forwards,” writes Cooper. “But he is not a charismatic leader.” Yang can probably get a Washington go-ahead after antitrust issues are sorted out. And "at least Yahoo has chosen a direction, moving beyond the endless muddling of the last five months."

A Yahoo worker walks into Yahoo headquarters in Sunnyvale, Calif., Tuesday, Jan. 29, 2008.
A Yahoo worker walks into Yahoo headquarters in Sunnyvale, Calif., Tuesday, Jan. 29, 2008.   (AP Photo/Paul Sakuma)
In this Jan. 7, 2008 photo, Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show (CES) in Las Vegas.
In this Jan. 7, 2008 photo, Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show (CES) in Las Vegas.   (AP Photo/Paul Sakuma)
Yahoo CEO Jerry Yang gestures during the Consumer Electronic Show (CES) keynote in Las Vegas, Jan. 6, 2008.
Yahoo CEO Jerry Yang gestures during the Consumer Electronic Show (CES) keynote in Las Vegas, Jan. 6, 2008.   (AP Photo/Paul Sakuma)
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