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November 22, 2008 9:06:46 CST

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Yahoo and Google: It's All Up to Yang

Posted Jun 13, 08 10:08 CDT in Business,  Technology 

(Newser) – As Yahoo and Google prepare for a new search-ad deal, it’s all up to CEO Jerry Yang, writes Charles Cooper for CNET. Will Yang be the next Steve Jobs, pulling a struggling company back to the spotlight—or will he fade like his Yahoo predecessors? The afreement "may turn out to be a clever move if it fosters the two companies' respective strength in search and display advertising," Cooper writes.

Can Yang do it? “He's super-smart and knows the company backwards and forwards,” writes Cooper. “But he is not a charismatic leader.” Yang can probably get a Washington go-ahead after antitrust issues are sorted out. And "at least Yahoo has chosen a direction, moving beyond the endless muddling of the last five months."

Source CNET

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A Yahoo worker walks into Yahoo headquarters in Sunnyvale, Calif., Tuesday, Jan. 29, 2008.   (AP Photo/Paul Sakuma)
In this Jan. 7, 2008 photo, Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show (CES) in Las Vegas.   (AP Photo/Paul Sakuma)
Yahoo CEO Jerry Yang gestures during the Consumer Electronic Show (CES) keynote in Las Vegas, Jan. 6, 2008.   (AP Photo/Paul Sakuma)
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