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Yahoo and Google: It's All Up to Yang

CEO must pave way for struggling company as investors look on

By Matt Cantor, Newser Staff

Posted Jun 13, 2008 10:08 AM CDT

(Newser) – As Yahoo and Google prepare for a new search-ad deal, it’s all up to CEO Jerry Yang, writes Charles Cooper for CNET. Will Yang be the next Steve Jobs, pulling a struggling company back to the spotlight—or will he fade like his Yahoo predecessors? The afreement "may turn out to be a clever move if it fosters the two companies' respective strength in search and display advertising," Cooper writes.

Can Yang do it? “He's super-smart and knows the company backwards and forwards,” writes Cooper. “But he is not a charismatic leader.” Yang can probably get a Washington go-ahead after antitrust issues are sorted out. And "at least Yahoo has chosen a direction, moving beyond the endless muddling of the last five months."

A Yahoo worker walks into Yahoo headquarters in Sunnyvale, Calif., Tuesday, Jan. 29, 2008. (AP Photo/Paul Sakuma)

In this Jan. 7, 2008 photo, Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show (CES) in Las Vegas. (AP Photo/Paul Sakuma)

Yahoo CEO Jerry Yang gestures during the Consumer Electronic Show (CES) keynote in Las Vegas, Jan. 6, 2008. (AP Photo/Paul Sakuma)

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Yahoo and Google: It's All Up to Yang

CEO must pave way for struggling company as investors look on

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Google Gets Europe's OK to Buy Motorola

But regulators in EU, United States will monitor for antitrust

Lawsuit: We Invented the Web, So Pay Up Google

Eolas Technologies patent claims interactive web is its brainchild

Google, Yahoo, 13 Others Declare War on Phishing

New set of standards could make email more trustworthy

Co-Founder Yang Leaves Yahoo

He resigns from all positions, including board

Could Google's Alfred Rival Siri?

After criticizing Siri, Android looks to follow

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Yahoo and Google: It's All Up to Yang

CEO must pave way for struggling company as investors look on

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OTHER STORIES ON OUR RADAR

Yahoo • Google • investors • antitrust • Jerry Yang • regulation • search advertising

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Google Gets Europe's OK to Buy Motorola

But regulators in EU, United States will monitor for antitrust

Lawsuit: We Invented the Web, So Pay Up Google

Eolas Technologies patent claims interactive web is its brainchild

Google, Yahoo, 13 Others Declare War on Phishing

New set of standards could make email more trustworthy

Co-Founder Yang Leaves Yahoo

He resigns from all positions, including board

Could Google's Alfred Rival Siri?

After criticizing Siri, Android looks to follow

About Us

Site

Newser By Users

Community

Site Maps

Tools

More News

What is Newser?