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Wedding Biz a Pricey Sham

'Unique' weddings boost prices as marriages disappear

By Harry Kimball,  Newser Staff

Posted Jun 15, 2008 5:28 AM CDT

(Newser) – The wedding industry is a bloated, $10 billion sham that presses each bride to "express her essential self," Janice Turner writes in the London Times. Butterflies in boxes? Check. A “lifesized butterscotch-flavored effigy” of the bride? Check. But as odd offerings increase and wedding bills average $40,000, marriages have hit a 144-year low.

"The wedding industry is the control-freak bitch sister of fashion," Turner writes. "The wedding industry plays to women's picky, list-making, over-thinking, matchy-matchy side, creating imaginary worries that require expensive solutions. Decorate the soles of your shoes, trills Brides magazine, so they won't look too plain when you kneel at the altar."

A reality show contestant indicates her bridal victory.
A reality show contestant indicates her bridal victory.   (AP Photo/WE tv, Bryan Cary)
A giant wedding cake at the White House.
A giant wedding cake at the White House.   (AP Photo/FILE)
An opulent wedding.
An opulent wedding.   (AP Photo)
A seemingly laid-back wedding scene.
A seemingly laid-back wedding scene.   (AP Photo/Tony Avelar)
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