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November 22, 2008 9:55:27 CST

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Consumers Rattled by 'Green Overload'

Posted Jun 15, 08 8:30 CDT in Arts & Living 

(Newser) – Inundated with reports on how best to save the environment, many consumers are left confused and suffering from an information overload the New York Times dubs “green noise.” Many eco-facts are contradictory and options are puzzling (is it better, for example, to get a used car, or a hybrid?). Environmental groups worry that too much green noise could stop people from paying attention at all.

“What we’ve been seeing in focus groups is a real green backlash,” said one analyst, who reports that when study groups screen eco-friendly advertisements,  “half the room roll their eyes."

Source New York Times

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An eco-diaper bag, whose exterior shell is 100 percent PVC-free and made from recycled plastic water bottles, has been developed by Today Wee Generation.   (AP Photo)
2008 Prius hybrid sedans sit on a lot at a Toyota dealership in the southeast Denver suburb of Centennial, Colo., in this Nov. 4, 2007 file photo.   (AP Photo/David Zalubowski)
Nalgene bottles were considered eco-friendly until some pointed to the dangers of polycarbonate plastic.   (AP Photo/Kevin Rivoli)
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