Consumers Rattled by 'Green Overload'

Too much information overwhelming even the best intentions
By Matt Cantor,  Newser User
Posted Jun 15, 2008 8:30 AM CDT
An eco-diaper bag, whose exterior shell is 100 percent PVC-free and made from recycled plastic water bottles, has been developed by Today Wee Generation.   (AP Photo)
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(Newser) – Inundated with reports on how best to save the environment, many consumers are left confused and suffering from an information overload the New York Times dubs “green noise.” Many eco-facts are contradictory and options are puzzling (is it better, for example, to get a used car, or a hybrid?). Environmental groups worry that too much green noise could stop people from paying attention at all.

“What we’ve been seeing in focus groups is a real green backlash,” said one analyst, who reports that when study groups screen eco-friendly advertisements,  “half the room roll their eyes."