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'Hermione' Conjures $6M Chanel Deal

Emma Watson replaces Keira Knightley in perfume campaign

By Elizabeth Wolff,  Newser User

Posted Jun 16, 2008 11:02 AM CDT
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(Newser) – Harry Potter star Emma Watson has inked a $6 million deal to replace actress Keira Knightley as the new face of Chanel's perfume Coco Mademoiselle, the Daily Mail reports. The 18-year-old actress, who already makes $4 million a movie to play the precocious Hermione, "has been excitedly telling friends that she is going to be taking over from Keira."

"Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up," spilled an insider. "Chanel realizes it is important to target a young audience.'

Emma Watson waves to fans at the premiere of Harry Potter and The Order of the Phoenix last summer.
Emma Watson waves to fans at the premiere of "Harry Potter and The Order of the Phoenix" last summer.   (AP Photo/Matt Sayles)
Actors Rupert Grint, Emma Watson, and Daniel Radcliffe, star in the Harry Potter series together.
Actors Rupert Grint, Emma Watson, and Daniel Radcliffe, star in the Harry Potter series together.   (AP Photo/Sang Tan)
Emma Watson, who plays Hermione Granger in the Harry Potter movies, will be the new face of Chanel's fragrance Coco Mademoiselle.
Emma Watson, who plays Hermione Granger in the Harry Potter movies, will be the new face of Chanel's fragrance Coco Mademoiselle.   (AP Photo/Richard Drew)
Emma Watson will be the new face of Chanel, replacing actress Keira Knightley.
Emma Watson will be the new face of Chanel, replacing actress Keira Knightley.   (AP Photo/Richard Drew)
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Emma Watson celebrates her 18th birthday with the Potter cast
Daily Mail (UK)

 
Harry Potter • model • Britain • Chanel • actor • endorsement • advertising campaign • Emma Watson

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