'Hermione' Conjures $6M Chanel Deal

Emma Watson replaces Keira Knightley in perfume campaign
By Elizabeth Wolff,  Newser User
Posted Jun 16, 2008 11:02 AM CDT
Emma Watson waves to fans at the premiere of "Harry Potter and The Order of the Phoenix" last summer.   (AP Photo/Matt Sayles)
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(Newser) Harry Potter star Emma Watson has inked a $6 million deal to replace actress Keira Knightley as the new face of Chanel's perfume Coco Mademoiselle, the Daily Mail reports. The 18-year-old actress, who already makes $4 million a movie to play the precocious Hermione, "has been excitedly telling friends that she is going to be taking over from Keira."

"Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up," spilled an insider. "Chanel realizes it is important to target a young audience.'