'Hermione' Conjures $6M Chanel Deal

Harry Potter star Emma Watson has inked a $6 million deal to replace actress Keira Knightley as the new face of Chanel's perfume Coco Mademoiselle, the Daily Mail reports. The 18-year-old actress, who already makes $4 million a movie to play the precocious Hermione, "has been excitedly telling friends that she is going to be taking over from Keira."

"Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up," spilled an insider. "Chanel realizes it is important to target a young audience.' (More Emma Watson stories.)