Everyone has ideas about how Barack Obama can attract the working-class white voters that eluded him in the primaries. Author Tony Horwitz goes for the throat: Start smoking again. West Virginia and Kentucky, where Hillary Clinton clobbered Obama, lead the nation in cigarette consumption among whites, and lighting up could help worse-off voters see him as one of their own.
As Horwitz writes in the New York Times, nothing could help Obama more with suspicious voters than "interrupting the flow of his soaring oratory with a smoker’s hack." Not any brand will do, however. Obama will have to forgo posh Dunhills, effete Gauloises, and the Newports black smokers favor; instead, he should choose Nascar-sponsoring Winston, "an old-fashioned coffin nail."