Summer of Jonas Bros. Looms

Squeaky-clean trio set for Miley-sized media onslaught
By Kevin Spak,  Newser Staff
Posted Jun 17, 2008 10:30 AM CDT
Fans wait outside the Ziegfeld Theater for the Jonas Brothers to arrive at the "Camp Rock" premiere on Wednesday, June 11, 2008 in New York.    (AP Photo/Evan Agostini)
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(Newser) – Brace yourselves: Disney is prepping a summer media blitz for the squeaky-clean, tween-rockin' Jonas Brothers that'll put Hannah Montana to shame. The former Christian rock band made up of three real-life siblings is starring in two movies, releasing an album, and touring Europe and the US—before getting their own spy-themed comedy-adventure show titled “J.O.N.A.S.”

“We wake up and pinch ourselves most days,” says Kevin Jonas, the oldest, of the group's hectic schedule. The brothers—aged 20, 18, and 15 respectively—wear “purity rings” declaring their plans to remain sexually inactive until marriage. “Their brand fits wonderfully with the Disney brand,” said one Disney exec.