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WEDNESDAY, NOVEMBER 25, 2009
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Summer of Jonas Bros. Looms

Squeaky-clean trio set for Miley-sized media onslaught

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(Newser) – Brace yourselves: Disney is prepping a summer media blitz for the squeaky-clean, tween-rockin' Jonas Brothers that'll put Hannah Montana to shame. The former Christian rock band made up of three real-life siblings is starring in two movies, releasing an album, and touring Europe and the US—before getting their own spy-themed comedy-adventure show titled “J.O.N.A.S.”

“We wake up and pinch ourselves most days,” says Kevin Jonas, the oldest, of the group's hectic schedule. The brothers—aged 20, 18, and 15 respectively—wear “purity rings” declaring their plans to remain sexually inactive until marriage. “Their brand fits wonderfully with the Disney brand,” said one Disney exec.

Fans wait outside the Ziegfeld Theater for the Jonas Brothers to arrive at the
Fans wait outside the Ziegfeld Theater for the Jonas Brothers to arrive at the "Camp Rock" premiere on Wednesday, June 11, 2008 in New York.   (AP Photo/Evan Agostini)
The Jonas Brothers, from left, Nick Jonas, Joe Jonas, Demi Lovato and Kevin Jonas star in
The Jonas Brothers, from left, Nick Jonas, Joe Jonas, Demi Lovato and Kevin Jonas star in "Camp Rock", the latest Disney Channel original movie airing June 20 at 8 p.m.   (AP Photo)
From left, Joe Jonas, Disney/ABC Television Group president Anne Sweeney, Nick Jonas and Kevin Jonas attend the
From left, Joe Jonas, Disney/ABC Television Group president Anne Sweeney, Nick Jonas and Kevin Jonas attend the "Camp Rock" premiere at the Ziegfeld Theater on Wednesday, June 11, 2008 in New York.   (AP Photo/Evan Agostini)
The Jonas Brothers', Joe Jonas, left, is shown in a scene with Demi Lovato, in
The Jonas Brothers', Joe Jonas, left, is shown in a scene with Demi Lovato, in "Camp Rock", the latest Disney Channel original movie airing June 20 at 8 pm.   (AP Photo)
The Jonas brothers, from left, Nick Jonas, Joe Jonas and Kevin Jonas attend the
The Jonas brothers, from left, Nick Jonas, Joe Jonas and Kevin Jonas attend the "Camp Rock" premiere at the Ziegfeld Theater on Wednesday, June 11, 2008 in New York.   (AP Photo/Evan Agostini)
The Jonas Brothers, perform during the season finale of American Idol on Wednesday May 21, 2008, in Los Angeles. From left are Nick Jonas, Joe Jonas, and Kevin Jonas.
The Jonas Brothers, perform during the season finale of American Idol on Wednesday May 21, 2008, in Los Angeles. From left are Nick Jonas, Joe Jonas, and Kevin Jonas.   (AP Photo)
Joe Jonas, of the Jonas Brothers, performs during the season finale of American Idol on Wednesday May 21, 2008, in Los Angeles. (Mark Mainz/AP Images for Fox)
Joe Jonas, of the Jonas Brothers, performs during the season finale of American Idol on Wednesday May 21, 2008, in Los Angeles. (Mark Mainz/AP Images for Fox)   (AP Photo)
Nicholas Jonas, left, Joseph Jonas, center, and Kevin Jonas, of the Jonas Brothers music group pose for a portrait in Burbank, Calif. on Friday, Jan. 18, 2008.
Nicholas Jonas, left, Joseph Jonas, center, and Kevin Jonas, of the Jonas Brothers music group pose for a portrait in Burbank, Calif. on Friday, Jan. 18, 2008.   (AP Photo/Matt Sayles)
Joe Jonas of the Jonas Brothers performs at 102.7 KIIS-FM's Wango Tango concert Saturday, May 10, 2008, in Irvine, Calif.
Joe Jonas of the Jonas Brothers performs at 102.7 KIIS-FM's Wango Tango concert Saturday, May 10, 2008, in Irvine, Calif.   (AP Photo/Gus Ruelas)
Jonas Brothers, from left, Joe Jonas, Kevin Jonas and Nick Jonas arrive at the American Music Awards in Los Angeles on Sunday, Nov. 18, 2007.
Jonas Brothers, from left, Joe Jonas, Kevin Jonas and Nick Jonas arrive at the American Music Awards in Los Angeles on Sunday, Nov. 18, 2007.   (AP Photo/Matt Sayles)
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