Skip to: Content
Skip to: Site Navigation
Skip to: Search
WEDNESDAY, NOVEMBER 25, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


0

Michelin Guide Goes Interactive

Gastronomy bible's website lets amateur cooks weigh in

Share

(Newser) – Before it was the last word in gastronomy, the Michelin Guide was a free book designed to spur travel, and hence sell tires. Now, it’ll be free once more, thanks to a revamped Web strategy, BusinessWeek reports. Michelin’s redesigned site will not only give away more content, it’ll also include web 2.0 features to let amateur gourmets get a word in.

Michelin even intends to allow users to download full guides to their phones, for free, on-the-go reference. The company thinks it can generate ad revenue without cannibalizing book sales. “People are always saying the Internet will kill paper, but in our case it is not true at all,” said one executive, pointing to the books’ still-growing sales.

Jean-Luc Naret, director of the Michelin Guides, speaks as he holds the newly issued Michelin Guides Tokyo during a press event in Tokyo Monday, Nov. 19, 2007.
Jean-Luc Naret, director of the Michelin Guides, speaks as he holds the newly issued Michelin Guides Tokyo during a press event in Tokyo Monday, Nov. 19, 2007.   (AP Photo/Kyodo News)
Third Edition of the Michelin Guide New York City Released. (PRNewsFoto/Michelin)
Third Edition of the Michelin Guide New York City Released. (PRNewsFoto/Michelin)   (AP Photo)
The first edition of the Michelin Tokyo guide book is displayed.
The first edition of the Michelin Tokyo guide book is displayed.   (Getty Images (by Event))
« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
0 comments
VIEWING:
 
LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

4 Stories

Michelin Guide Names German Woman
Editor-in-Chief

Foodie bible looks beyond Paris

Dec 17, 08 4:58 PM CST
(Newser) - The prestigious French Michelin restaurant guide today named a German woman editor-in-chief, the Telegraph reports. German cuisine has a stereotype somewhere along the lines of overcooked sausage and sauerkraut, so the news that Juliane Caspar will become the world’s most powerful restaurant reviewer has been greeted with some shock... More »

MORE ABOUT:
food • Germany • France • restaurant criticism • restaurant • Paris • Michelin

 Insert Text Here:
 'Dilbert' Goes 2.0 

Beloved strip lets fans run the show on the web, with maybe a little author input

Apr 18, 08 4:08 PM CDT
(Newser) - Is it another triumph of Web 2.0, or a concession to the rampantly collaborative tone of the Internet these days? Either way, "Dilbert" has gone interactive, the New York Times reports. On the popular comic’s website, fans can now substitute their own pithy retorts for text bubbles... More »

MORE ABOUT:
Internet • Web 2.0 • comics • Dilbert • Scott Adams • interactive

Michelin Guide Knocks Classic Paris Eatery

After losing crown to Tokyo, more bad news for French cuisine

Mar 4, 08 11:10 AM CST
(Newser) - Now that the Michelin food critics have declared Tokyo the world's culinary capital, this week's publication of the 2008 guide to France had the feeling of a day of reckoning. Sure enough, the red book reduces Paris' vaunted Le Grand Véfour from three stars to two, citing inconsistency at... More »

MORE ABOUT:
Japan • France • best restaurants • restaurant criticism • restaurant • Paris • Michelin • L'Atelier de Joël Robuchon • Le Grand Véfour • Le Petit Nice

4 Stories


Check out the site
Michelin

Lunch with a top-secret Michelin Guide agent
Scotsman (UK)


Technology  •  Arts & Living 
TwitterFollow @NewserTech on Twitter

 
travel • Web 2.0 • restaurant criticism • Michelin star • Michelin • interactive

from our news partners