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October 12, 2008 4:22:02 AM CDT

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YouTube Trying Longer Videos

Posted Jun 18, 08 5:56 PM CDT in Arts & Living,  Technology 

(Newser) – YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week.

"We've always believed that short form is why people come to YouTube," a spokeswoman said. "But as we test full-length content, we are starting to see that the audience is potentially there."

Source CNNMoney

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Chad Hurley, co-founder and CEO of YouTube.   (AP Photo)
A clip from feature film 'Harold Buttleman, Daredevil Stuntman', a full-length film on YouTube.   (francisstokesdotcom)
The YouTube logo.   (YouTube)
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The film 'Harold Buttleman: Daredevil Stuntman,' one of a few long-form videos on YouTube.   (francisstokesdotcom)

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Internet  • Google  • Los Angeles  • YouTube  • online advertising  • ad revenue  • revenue


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