YouTube Trying Longer Videos

Long-form is attractive to site, still looking for revenue and going after directors
By Nick McMaster,  Newser Staff
Posted Jun 18, 2008 5:56 PM CDT

(Newser) – YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week.

"We've always believed that short form is why people come to YouTube," a spokeswoman said. "But as we test full-length content, we are starting to see that the audience is potentially there."