Google Amps Up Privacy Protections

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• Search Engines Improve Privacy Policies

  Aug 9, 07 5:06 PM CDT
  Search engines are beginning to take user privacy more seriously, but stronger federal privacy legislation is still necessary, a new study says. In the online marketplace, privacy policies have become competitive factors, with sites one-upping each other to make surfers feel that they're safe and have control over their personal info, says the report by a prominent advocacy group. More »

• PR Firms Target Customers' Google Reputations

  Jul 2, 07 3:00 PM CDT
  If your first hit on Google feels like a mafia hit, don't despair. Firms like ReputationDefender and Reputation Management offer clients an enhanced image on the top search engine by creating links, sites, YouTube videos, and MySpace profiles that promote positive Google results, and lower the pageranks of defamatory comments. More »

• Google Flunks Privacy Probe

  Jun 11, 07 10:33 AM CDT
  Google ranks dead last among Internet sites for protecting user privacy, a new study by watchdog group Privacy International concludes. In its 6-month analysis of top e-commerce, social networking, e-mail, and search sites, PI singled out Google for what it called a "entrenched hostility to privacy," citing fuzzy corporate practice around key issues such as how it handles its users' data. More »

• Feds Launch Search Into Google Deal

  May 29, 07 4:54 AM CDT
  The FTC has initiated an antitrust probe into search behemoth Google's $3.1 billion acquisition of a major online ad company, sources tell the New York Times. Both competitors and privacy advocates are chafing at the proposed deal between Google, which stores users' search histories, and DoubleClick, which keeps track of their web use. More »