Ad Execs Feel Besieged by Google & Co.

Net giants' deep pockets could squeeze creativity, competition
By Sam Gale Rosen,  Newser Staff
Posted Jun 23, 2008 3:22 PM CDT
In this April 21, 2008, file photo, a sign in front of the Yahoo offices in Santa Clara, Calif.    (AP Photo/Paul Sakuma, file)
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(Newser) – Advertisers are spooked at net giants like Google and Microsoft throwing their weight around in the world of online advertising, the New York Times reports. With its ad deal with Yahoo drawing fire at conference in Cannes, Google “clearly wants to replace the advertising industry in its totality," says the former CEO of a big New York agency.

Google tried to downplay fears. “The best results are when we work together with agencies. The overall trend is that we work better and better with them,” one rep said. Meanwhile, the giant's "don't be evil" credo has another advertising staffer hoping for the best: "That mission is the right one, because they could become evil so quickly."