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Altria's 'Safer' Smokes Latest in Line of Flops

Marlboro Ultra Smooth can't beat declining demand in 3-year test

By Sam Gale Rosen,  Newser Staff

Posted Jun 23, 2008 2:47 PM CDT

(Newser) – Altria is dropping its Marlboro Ultra Smooth cigarettes, the Wall Street Journal reports—the latest in a growing list of failures to sell Americans on so-called "safer" tobacco products. The cigarettes, which used special filters to block carcinogens, failed to attract consumer interest in a 3-year test, "presumably because they didn't think the taste and flavor was acceptable," says a spokesman for the Philip Morris parent company.

Philip Morris USA saw sales fall 4.6% last year, in an American market off by 4% overall. Altria—which in 2006 stopped development of a battery-powered cigarette holder—has also been working smokeless tobacco products to cushion the blow of continued decline in the cigarette market. One such "spit free" product has been shelved; another—so-called moist snuff—is in test-marketing phase.

The new Corporate headquarters sign of Altria in Richmond, Va., Wednesday, April 23, 2008. Altria is expected to release it's quarterly earnings Thursday.
The new Corporate headquarters sign of Altria in Richmond, Va., Wednesday, April 23, 2008. Altria is expected to release it's quarterly earnings Thursday.   (AP Photo/Steve Helber)
Michael E. Szymanczyk, chairman and chief executive officer of Altria Group Inc., speaks at the company's annual shareholder meeting Wednesday, May 28, 2008, in Richmond, Va.
Michael E. Szymanczyk, chairman and chief executive officer of Altria Group Inc., speaks at the company's annual shareholder meeting Wednesday, May 28, 2008, in Richmond, Va.   (AP Photo/Altria Group)
Sales fell 4.6% last year for Philip Morris USA, the key source of revenue for parent company Altria; overall, the US cigarette market dropped 4%.
Sales fell 4.6% last year for Philip Morris USA, the key source of revenue for parent company Altria; overall, the US cigarette market dropped 4%.   (AP Photo)
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