Audi Aims to 'Outsnob Mercedes'

Luxury car maker amps up prestige with R8 supercar
By Drew Nelles,  Newser Staff
Posted Jun 24, 2008 7:13 AM CDT
The Audi R8 V12 TDI concept is introduced at the North American International Auto Show Sunday, Jan. 13, 2008 in Detroit.    (AP Photo)
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(Newser) – Prestigious Audi seeks to turn its nose even higher and “outsnob Mercedes” by 2015, Esquire reports—not in sales, but in swanky elements, including:

  1. Over-the-top bells and whistles: A Bang & Olufsen stereo system has tweeters popping out of the dash, which aim to silence the nearest BMW.

  1. Capped supply: Audi will build only 300 RS4 Cabriolets for America, banking on the the prestige of a limited edition.
  2. Authenticity: No Mercedes or BMW in the same class matches the Audi R8 supercar. And every Audi is put together in Deutschland, home of the luxury automobile.