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Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

By Kevin Spak, Newser Staff

Posted Jun 23, 2008 1:56 PM CDT

(Newser) – Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in a new poll, with Halliburton coming in dead last. The top 10:

Google
Johnson & Johnson
Intel Corporation
General Mills
Kraft Foods
Berkshire Hathaway
3M Company
Coca-Cola Company
Honda Motors
Microsoft

Google co-founder Sergey Brin listens as Sen. Charles Schumer speaks during the opening of Google's new offices in New York today. (AP Photo)

A detail of Google Finance's web page is shown Monday, June 2, 2008 in New York. (AP Photo/Mark Lennihan)

In this May 30, 2008 file photo, a Google sign inside Google headquarters is seen in Mountain View, Calif., in this May 30, 2007 file photo. (AP Photo/Paul Sakuma, file)

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Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

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More Newser Stories

Google Patents Ads Based on Temperature, Noise

Search giant wants to watch your surroundings via device sensors

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Tech and telecoms dominate the top brands

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Ads will show up as 140-character blurbs in search results

Google Runs 1st Super Bowl Ad

Search giant breaks into big time with romantic spot

Microsoft Blows It With Bizarre Bing Ads

Blame Google for the collapse of global financial architecture

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