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SATURDAY, JULY 4, 2009

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Guess Who Has the Most Trusted Brand in America?

(Newser Summary) – Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in a new poll, with Halliburton coming in dead last. The top 10:

  1. Google
  2. Johnson & Johnson
  3. Intel Corporation
  4. General Mills
  5. Kraft Foods
  6. Berkshire Hathaway
  7. 3M Company
  8. Coca-Cola Company
  9. Honda Motors
  10. Microsoft

Sources: Advertising Age, Consumer Affairs, Portfolio

elsewhere: List probably doesn't mean much Blogging Stocks • Poll shows turbulence for airline industry Dallas Morning News

More about:  Google • advertising • brands • corporate America

Google co-founder Sergey Brin listens as Sen. Charles...
Google co-founder Sergey Brin listens as Sen. Charles Schumer speaks during the opening of Google's new offices in New York today.   (AP Photo)
A detail of Google Finance's web page is shown Monday,...
A detail of Google Finance's web page is shown Monday, June 2, 2008 in New York.   (AP Photo/Mark Lennihan)
In this May 30, 2008 file photo, a Google sign inside...
In this May 30, 2008 file photo, a Google sign inside Google headquarters is seen in Mountain View, Calif., in this May 30, 2007 file photo.   (AP Photo/Paul Sakuma, file)
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 Microsoft Blows It 
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Blame Google for the collapse of global financial architecture

Los Angeles Times Los Angeles Times Jun 9, 09 8:22 AM CDT
(Newser Summary) - Microsoft is thrashing Google in new TV spots for its "decision engine" Bing—understandably, since from Microsoft's perspective their rival is single-handedly responsible for the global financial crisis. "While everyone was searching, there was bailing," says an announcer, as images of fleeting Internet memes give way to frenzied traders and foreclosure signs. Apparently, writes Dan Neil in the Los Angeles Times , "the boys and girls at the Treasury were too busy downloading cute squirrel videos to notice the end of civilization." More »

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Automated advertising plan not music to industry's ears

Wall Street Journal Wall Street Journal May 12, 09 12:48 PM CDT
(Newser Summary) - Google has hit a stumbling block in its quest for world domination: A bid to “conquer radio” with its advertising program didn’t go as planned, and the firm is dropping the effort at the end of the month, the Wall Street Journal reports. The Internet giant bet its automated model could revolutionize the radio-advertising market—but stations and advertisers were less enthusiastic. More »

More about:  Google • Jay-ZTV • advertising • radio • radio advertising • advertisers • AdSense • ads

Google Brings Online Chrome Ad to TV

With browser far behind competitors, innovator goes traditional

Guardian (UK) Guardian (UK) May 11, 09 5:05 PM CDT
(Newser Summary) - In a desperate bid to heighten the visibility of its little-used web browser Chrome, Google has launched its first American television advertising campaign, the Guardian reports. The TV ad was made by a Google Japan team and uses stop-motion animation. Google says it’s “excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome." More »

More about:  Internet • Google • Jay-ZTV • advertising • web browser • Firefox • Internet Explorer • TV advertising • Google Chrome • Safari

OPINION

Monopoly Cops May Find Google Too Popular to Bust

Google Has Good Product, But It's Also a Monopoly


MarketWatch MarketWatch May 7, 09 1:48 PM CDT
(Newser Summary) - The government is finally getting wise to the fact that Google holds a monopoly on Internet advertising, and has launched two antitrust investigations, Therese Poletti writes for MarketWatch. Google is “becoming almost a privatized version of the dreaded Big Brother from George Orwell's 1984 ,” Poletti writes, worse even than the threat Microsoft posed in the 1990s. But satisfied users might not care. More »

More about:  Internet • Google • Microsoft • advertising • search engine • antitrust • federal investigation • monopoly

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24/7 Wall Street Apr 8, 09 1:17 PM CDT
(Newser Summary) - Google CEO Eric Schmidt's proposed model for online newspapers calls for a cable TV-like approach to subscription content, with tiers like free, basic, and premium. His ideas not only come too late, but they're “deeply flawed,” Douglas A. McIntyre writes for 24/7 Wall Street. And "even if they were valuable, they come too late in the cycle of destruction that marks the end of the financial viability of newspapers." More »

More about:  Google • advertising • New York Times • newspaper industry • cable TV • online newspapers • subscription • free news

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