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October 11, 2008 5:14:12 AM CDT

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Naked Cowboy to M&Ms: See You in Court

Posted Jun 23, 08 5:57 PM CDT in Business,  Crime & Courts 

(Newser) – The New York street performer known as the Naked Cowboy can sue Mars Inc. for trademark infringement, a judge ruled today, over a singing blue M&M wearing his signature costume on a Times Square billboard, Reuters reports. In seeking $6 million in damages, Robert Burck "plausibly alleges that consumers seeing defendants' advertisements would conclude—incorrectly—that he had endorsed M&M candy," the judge wrote.

Source Reuters

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Robert Burck, a.k.a. "The Naked Cowboy," plays his guitar in Times Square.   (AP Photo/Robert F. Bukaty, FIle)
Robert John Burck, who performs as The Naked Cowboy   (AP Photo/Jim Cooper, File)
Tourists gawk at Robert Burck, who performs as the Naked Cowboy, in New York's Times Square.   (AP Photo/Diane Bondareff, File)
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