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Michelle, Barack Cover a Major Success for Us

Wannabe first lady's image catapults mag sales—sans interview

By Ambreen Ali,  Newser User

Posted Jun 24, 2008 3:32 AM CDT

(Newser) – Featuring Michelle Obama and hubby on the cover of Us Weekly paid off big time for the gossip mag, MSNBC reports. Early sales figures have already far outpaced recent covers sporting Jessica Simpson and Heidi Montag—the mag's usual celebrity fare. The circulation bump is a boon for the flagging publication, but ironically Us didn't interview its cover lady—relying instead on comments from friends for its story.

“Being the first celebrity magazine to put her on the cover was more important. Unfortunately, it dilutes the impact another weekly will have when they do get Michelle on the record,” said an editor at another magazine.

Barack and Michelle Obama's love story found its way to tabloid covers this week, when Us Weekly scooped its competitors by writing about her first.
Barack and Michelle Obama's love story found its way to tabloid covers this week, when Us Weekly scooped its competitors by writing about her first.   (AP Photo/Alex Brandon)
This photo of the Obamas on their wedding day Oct. 18, 1992, in Chicago, Illinois was featured on Us Weekly's cover this week, bringing a sales boom to the magazine.
This photo of the Obamas on their wedding day Oct. 18, 1992, in Chicago, Illinois was featured on Us Weekly's cover this week, bringing a sales boom to the magazine.   (AP Photo/Obama for America)
Why Barack Loves Her, read the cover of this week's Us Weekly, a departure from the celebrity tabloid's usual gossip features.
"Why Barack Loves Her," read the cover of this week's Us Weekly, a departure from the celebrity tabloid's usual gossip features.   (Usmagazine.com)
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