No doubt the endorsements of Caroline Kennedy Schlossberg and her uncle were a major boon for Barack Obama, but Michelle Cottle writes in the New Republic that the union may have been “an even shrewder move” for Caroline. JFK's daughter, long the “anthologist of family memories,” has seen the Kennedy name fade over the years. Hitching “her clan’s wagon to the hottest political star” in a blue moon was “genius.”
"In a lifetime of looking out for the Kennedy name, attaching herself to Obama could turn out to be her most important endeavor yet—allowing her to bolster the family brand in the minds of young voters and thus secure it a role in the party's future," writes Cottle. "Because, if Barack Obama is crazy for the Kennedys, they must really be something special, right?"