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October 11, 2008 5:20:59 AM CDT

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Ads Tap Into That 'Mad-as-Hell' Feeling

Posted Jun 26, 08 5:14 AM CDT in Arts & Living,  Business 

(Newser) – Advertisers are feeling our pain. So they're tapping into consumer rage over rising prices by saying "we understand," and using that to sell products and services. Take a Southwest ad that asks what the competitors have been smoking. "Apparently, your rolled-up $20s," it quips. A legion of ads has cropped in similar fashion to assure us that companies sympathize with our anger, the New York Times reports. A few examples:

  • Harley-Davidson proclaims that “freedom and wind outlast hard times.”
  • Jackson Hewitt shows taxpayers who didn't use its services angrily smashing things.
  • Eastman Kodak claims to "take a stand" against “pricey ink stinks” and companies that “treat people’s most precious images" as file formats.

Source New York Times

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A yellow Harley-Davidson bike reflects on a silver helmet in this file photo. The company assures us that %u201Cfreedom and wind outlast hard times.%u201D   (Getty Images)
The anger of Peter Finch's character in the movie "Network" seems to be cropping up in more and more ads these days.   (MGM/United Artists)
Southwest Airlines has rolled out ads that say competitors charging baggage fees are smoking your $20s.   (Getty Images)
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advertising  • consumer  • Southwest Airlines  • trend  • Harley Davidson  • Versus cable  • Eastman Kodak  • Jackson Hewitt


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