Reeling after Microsoft’s failed takeover bid and bracing for a fight with financier Carl Icahn over board control, struggling Yahoo is once again restructuring itself, the New York Times reports. “Any organization change is disruptive,” said Yahoo’s president, but “the flip side of disruption is the opportunity for renewed growth.” But analysts say it’s all talk. “It changes nothing,” says one.
“This is a management team that has not been able to execute,” he added. Key changes include building the company around two senior executives and the creation of an “insights strategy team” focused on better serving Yahoo customers’ needs. The company has regrouped several times in the past few years. “It is difficult to understand why this needs to happen every 6 to 12 months,” said another analyst.