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Don't Adjust Your Set: You See Gray

Posted Jun 30, 08 5:32 PM CDT in Arts & Living,  Business 

(Newser) – The average live TV watcher is 50 years old for the first time in history, Variety reports. The five broadcast networks' average viewer aged out of the desirable 18-to-49 demographic last season. Four of the five nets are rapidly skewing older, while CBS is remaining more or less steady, according to a new study.

"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," says the head researcher.

Source Variety

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High school students walk past the CBS Studios in Los Angeles, Monday, July 30, 2007.   (AP Photo/Nick Ut)
Tony Shalhoub and his wife. Shalhoub is the star of Monk, the oldest-skewing show for NBC.   (AP Photo/Chris Carlson)
An old TV, fit to be watched by an old person.   ((c) Frankie Roberto)
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television  • advertising  • demographics  • age


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