Don't Adjust Your Set: You See Gray

Average live TV viewer's age hits 50 for the first time
By Sam Gale Rosen,  Newser Staff
Posted Jun 30, 2008 5:32 PM CDT
High school students walk past the CBS Studios in Los Angeles, Monday, July 30, 2007.   (AP Photo/Nick Ut)
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(Newser) – The average live TV watcher is 50 years old for the first time in history, Variety reports. The five broadcast networks' average viewer aged out of the desirable 18-to-49 demographic last season. Four of the five nets are rapidly skewing older, while CBS is remaining more or less steady, according to a new study.

"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," says the head researcher.