Solar-Powered Billboard to Light Up Times Square

Power will be generated by solar panels and wind turbines on site
By Sam Gale Rosen,  Newser Staff
Posted Jul 2, 2008 2:31 PM CDT
Times Square by day.   ((c) truette)
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(Newser) – Times Square will get its first solar-powered billboard in December, LiveScience reports. The "eco-friendly" Ricoh advertisement will generate its own power from solar panels and wind turbines on site. On days without sun and wind, the sign just won't light up. "If the floodlights aren't on, you'll be able to see the sign. You just won't have the lights on it," says a spokesman.