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Distillers Like Taste of Bourbon Boom

Weak dollar, rising exports help fuel spike in sales

By Victoria Floethe,  Newser User

Posted Jul 7, 2008 8:11 AM CDT

(Newser) – Kentucky bourbon is popular in the likes of Russia and China as drinkers worldwide flock to the US drink, the AP reports. A weak dollar, rising exports, and a bourbon trend among young Americans are also fueling the boom. "Younger consumers are interested in drinks that were, you might say, their grandfathers' drinks," said Max Shapira, president of Heaven Hill Distilleries in Kentucky.

Wild Turkey expects a 12% export spike next year, while higher-priced, small-batch varieties are seeing even bigger boosts. Meanwhile Jim Beam, the world's largest bourbon maker, is spending $70 million to boost facilities—and profits are more than making up for rising fuel and grain costs. "It's an exciting time to be in the bourbon business," Shapira said.

Wild Turkey master distiller Jimmy Russell signs a bottle of Rare Breed bourbon at the operation's gift shop in Lawrenceburg, Ky., Wednesday, June 18, 2008.
Wild Turkey master distiller Jimmy Russell signs a bottle of Rare Breed bourbon at the operation's gift shop in Lawrenceburg, Ky., Wednesday, June 18, 2008.   (AP Photo)
Evan Williams is the nation's second- largest selling Bourbon brand and is named after Kentucky's first distiller.
Evan Williams is the nation's second- largest selling Bourbon brand and is named after Kentucky's first distiller.   (AP Photo)
A collection of Americna bourbons are lined up at the Mandarin Oriental Hotel in Brickell Key, Florida. From left are Maker's Mark, Woodford Reserve, Bakers, Knob Creek and Basil Hayden's.
A collection of Americna bourbons are lined up at the Mandarin Oriental Hotel in Brickell Key, Florida. From left are Maker's Mark, Woodford Reserve, Bakers, Knob Creek and Basil Hayden's.   (KRT Photos)
Part of a display in the offices of Heaven Hill Distilleries, Inc., details the background of one of their brands of bourbon in Louisville, Ky., Tuesday, June 10, 2008.
Part of a display in the offices of Heaven Hill Distilleries, Inc., details the background of one of their brands of bourbon in Louisville, Ky., Tuesday, June 10, 2008.   (AP Photo)
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