New Service Is Like Netflix for Magazines

Maghound will give subscribers more choice, flexibility
By Clay Dillow,  Newser Staff
Posted Jul 5, 2008 6:50 PM CDT
Is one of your subscriptions underperforming? Bench the bad and call in relief from 300 titles via Time's Maghound service.   (AP Photo)
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(Newser) – Subscribing to a magazine was once a 1-year commitment, but Time Inc.’s Maghound is changing that, reports Folio. The Netflix-like service launching this fall offers “flexibility, choice, control and personalization,” says Maghound's president. The service allows customers to swap subscriptions at any time, liberating readers from year-long relationships that aren’t working out.

“There has been this major paradigm shift in the way consumers shop, pay for, and manage the services they choose,” says Dave Ventresca. “And this shift has occurred everywhere except for magazines.” The service doesn't just offer Time Inc. titles. It will have 300 titles at launch and hopes for 400 by year’s end.