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Fox Unleashes Attack Dogs on Other Media

Station's PR team jumps at criticism 'like a political campaign'

By Matt Cantor,  Newser Staff

Posted Jul 7, 2008 8:31 AM CDT

(Newser) – The Fox News public relations machine makes no bones about skewering those it perceives as foes, writes David Carr in the New York Times. “At Fox News, media relations is a kind of rolling opposition research operation intended to keep reporters in line by feeding and sometimes maiming them,” Carr notes. It deals with the press “more like a political campaign” than a news organization, says one reporter.

When a Times reporter recently wrote an objective piece on CNN’s progress in cable-news ratings, Fox News presenters labeled him an “attack dog” alongside his image, altered to give him a bigger nose and ears. Other reporters deemed opponents are crushed in the blogosphere. “We are an aggressive department in a passive industry,” explained the station’s PR head. "We embrace controversy."

Former Massachusetts Gov. Mitt Romney takes a question from Chris Wallace on the set of FOX News Sunday in Manchester, N.H., Sunday, Jan. 6, 2008.
Former Massachusetts Gov. Mitt Romney takes a question from Chris Wallace on the set of FOX News Sunday in Manchester, N.H., Sunday, Jan. 6, 2008.   (AP Photo/LM Otero)
Fox News commentator Bill O'Reilly appears on the Fox News show The O'Reilly Factor on Jan. 18, 2007 in New York.
Fox News commentator Bill O'Reilly appears on the Fox News show "The O'Reilly Factor" on Jan. 18, 2007 in New York.   (AP Photo/Jeff Christensen)
Fox News anchor Greta Van Susteren listens as Iranian President Mahmoud Ahmadinejad delivers his address from New York, Monday, Sept. 24, 2007, at the National Press Club in Washington.
Fox News anchor Greta Van Susteren listens as Iranian President Mahmoud Ahmadinejad delivers his address from New York, Monday, Sept. 24, 2007, at the National Press Club in Washington.   (AP Photo)
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