Car giant tries to improve 'branding' by killing nickname
(NEWSER) - You can see the USA in your Chevrolet, but GM would rather if you stopped driving your “Chevy” to the levee or anywhere else. The company has sent out a memo to all its employees urging them to banish the ubiquitous nickname from their vocabularies. “We’d ask that whether you’re talking to a dealer, reviewing dealer advertiser, or speaking with friends and family, that you communicate our brand as Chevrolet,” the memo read. More»