Gossip Girl a Fashion Force

Despite modest ratings, CW show great at selling garments
By Nick McMaster,  Newser Staff
Posted Jul 8, 2008 4:46 PM CDT
Actress Michelle Trachtenberg of the hit television show "Gossip Girl," left, tries on sunglasses with Blackbook Fashion Director Elizabeth Sulcer in SoHo, New York Tuesday, May 13, 2008.    (AP Photo)
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(Newser) – CW’s Gossip Girl has enjoyed only so-so ratings in its first year, but it's become a major trend-setter in fashion for young women, the New York Times reports. Retailers say the show, which features rich and preppy teens, has a huge influence on sales, sort of like a Sex and the City for the younger set. In addition, many designers are incorporating the show’s look into their fall lineups.

““The show has had a profound influence on retail," said the fashion director at Bloomingdale's. On its website, Gossip Girl offers a breakdown of the outfits worn in each episode and includes links to retailers selling the duds. Some designers even pay to have their clothes featured: having an item on the show “translates to sales” said designer Tory Burch.