Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 12, 2008 4:15:35 AM CDT

Learn about Newser Points »

« Back to the grid | Next story »

Troubled Sprint Woos Angry Subscribers

Posted Jul 8, 08 9:52 AM CDT in Business,  Technology 

(Newser) – Facing upset customers, merger fallout, and peeved execs, Sprint’s new CEO started the job with his work cut out for him. The company has the sector's highest rate of customer dissatisfaction. But by getting personal with patrons and employees, new boss Daniel Hesse is fighting to save the company, the New York Times reports.

In new commercials, Hesse himself suggests subscribers email him. “We needed to put a face on the company,” he says. He's put customer service in the hands of every executive. Meanwhile, rather than immediately replace the old regime, he spoke to midlevel managers to figure out who had earned a raise. The hurdles are significant, he says: “It’s like trying to drink out of a fire hose.”

Source New York Times

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • Sprint Tries to Open Up to Customers

    Jun 9, 08 10:19 AM CDT
    Sprint Tries to Open Up to Customers You won’t get Sprint Nextel CEO Dan Hesse if you email “Dan@Sprint.com,” but you will get the company’s attention, reports the New York Times. In an ad campaign designed to get Sprint in touch with its customers, Hesse asks “If you could change the way wireless companies did things, what would you do?” The address then appears on the screen. More »

  • Cell Phone Market Nears Saturation

    May 30, 08 8:46 AM CDT
    The number of Americans signing up for cell phone service is slowing down after more than a decade of explosive growth, reports USA Today. Within a couple of years, experts say, just about everybody who wants a cell phone will have one, meaning good news for consumers as companies focus on luring each other's customers away instead of signing up new ones. More »

  • Cellphone Sales Drop

    May 20, 08 2:35 AM CDT
    Cellphone Sales Drop The cellphone market is experiencing a significant sales slide, with the most serious decline so far among lower-income users, reports the Wall Street Journal. Studies reveal first quarter sales dips ranging from 5% to  22%. Analysts expect growth to slow even further. The market may be reaching saturation with 83% of Americans owning cellphones. More »

  • Sprint to Cut 4,000 Jobs, Close Stores

    Jan 18, 08 1:35 PM CST
    Sprint to Cut 4,000 Jobs, Close Stores Sprint Nextel announced a new round of job cuts and store closings today, the Kansas City Star reports. As it falls further behind in the wireless industry, the company will slash 4,000 jobs and 1,600 contractor positions. It also will shut 125 stores—8% of its total—and 4,000 distribution sites embedded in other stores. The cuts are some of the first moves by new CEO Daniel Hesse. More »

  • Big Brother May Be Tracking Your Cell Phone

    Nov 23, 07 6:04 AM CST
    Big Brother May Be Tracking Your Cell Phone Federal investigators pursuing drug traffickers, fugitives and other criminal suspects often get court orders to obtain tracking data from cell phones, and they're frequently granted the orders without showing probable cause. That worries privacy advocates, especially in light of the fact that new cell phone services are providing an unprecedented amount of data, including the precise location of the user, reports the Washington Post. More »

Sprint Nextel president and CEO Dan Hesse delivers a keynote speech during the NXTcomm08 telecommunications show in Las Vegas on Wednesday, June 18, 2008.   (AP Photo/Isaac Brekken)
Sprint Nextel CEO Dan Hesse unveils the new Instinct mobile device during a keynote at the CTIA wireless show in Las Vegas on Monday, April 1, 2008.   (AP Photo/Isaac Brekken)
A Feb. 28, 2008 file photo shows a Sprint store in Los Angeles.   (AP Photo/Reed Saxon)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (
1
 of 2)

Tags

cell phones  • Sprint Nextel  • telecommunications companies  • customer service  • Daniel Hesse


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Technology Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »