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October 12, 2008 3:35:50 PM CDT



eBay Shuts Window on Google Ads

Posted Jun 18, 07 4:29 AM CDT in US Business Technology 

(Newser) – Online auction powerhouse eBay broke a multi-million-dollar "keyword" advertising deal with Google, ostensibly after the search engine threw a party in Boston that crowded an eBay conference. But the boycott on search-driven spots also comes as Google's online payment feature Checkout elbows in on eBay-owned PayPal's territory.

Since pulling the keyword ads from Google, eBay traffic has dropped only slightly, prompting head auctioneer Meg Whitman to cement the ban even after Google execs Sergey Brin and Larry Page backed away slightly on Checkout. Now other top Internet companies are searching to find whether Google's pricey keywords are worth it.

Source New York Post

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Google CEO Eric Schmidt, top left, and co-founders Larry Page, right, and Sergey Brin, front, are seen at company headquarters in this Thursday, Jan. 15, 2004 file photo, in Mountain View, Calif. The...   (Associated Press)
A screen grab showing the eBay member profile for "blazers5505" is displayed on a laptop computer in Blacksburg, Va., Saturday, April 21, 2007. The Virginia Tech killer went to eBay to buy ammunition...   (Associated Press)
An exterior view of Ebay headquarters is shown in San Jose, Calif., in this Oct. 18, 2006 file photo. EBay Inc. is expected to release quarterly earnings on Wednesday, April 18, 2007. (AP Photo/Paul Sakuma,...   (Associated Press)
eBay Inc. CEO Meg Whitman gives the keynote address to eBay sellers gathered at the eBay Live conference in Boston, Thursday, June 14, 2007. (AP Photo/Josh Reynolds)   (Associated Press)
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Internet   Google   advertising   eBay   online advertising   auction   traffic   online auction   Larry Page   Sergey Brin   Google Checkout   keywords



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