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Drown Money Woes With Cups of Joe

Starbucks hopes sweet new deals will combat sales slump

By Katherine Thompson,  Newser Staff

Posted Jul 10, 2008 11:01 AM CDT

(Newser) – While Congress worries about what to do for Americans squeezed by gas prices, Starbucks has its own ideas. To lure back people who are cutting pricey lattes out of the budget, new promotions are being launched around the country, writes the Seattle Post-Intelligencer. 

In Seattle, buying a drink in the morning will get you a cold beverage for $2 that afternoon. New York will host free-iced-coffee Wednesdays, and Starbucks Card-holders in Atlanta and Indianapolis can claim free drinks all this week. The company hopes such promotions will jump-start lapsed coffee habits.

After deciding to close 600 of its stores, Starbucks will attack slumping sales from another direction, by offering special summer promotions in different markets nationwide.
After deciding to close 600 of its stores, Starbucks will attack slumping sales from another direction, by offering special summer promotions in different markets nationwide.   (AP Photo/Elise Amendola)
Old perks, like free refills and Starbucks Card rewards, won't go away when the company unveils its new promotions.
Old perks, like free refills and Starbucks Card rewards, won't go away when the company unveils its new promotions.   (AP Photo/Bebeto Matthews, File)
Starbucks Baristas will give away free drinks at the Starbucks Summer Taste Tour, in hopes of luring more cash-strapped patrons back into the siren's fold.
Starbucks Baristas will give away free drinks at the Starbucks Summer Taste Tour, in hopes of luring more cash-strapped patrons back into the siren's fold.   (AP Photo/Starbucks, Zack Seckler)
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