Drown Money Woes With Cups of Joe

Starbucks hopes sweet new deals will combat sales slump
By Katherine Thompson,  Newser Staff
Posted Jul 10, 2008 11:01 AM CDT
Drown Money Woes With Cups of Joe
After deciding to close 600 of its stores, Starbucks will attack slumping sales from another direction, by offering special summer promotions in different markets nationwide.   (AP Photo/Elise Amendola)

While Congress worries about what to do for Americans squeezed by gas prices, Starbucks has its own ideas. To lure back people who are cutting pricey lattes out of the budget, new promotions are being launched around the country, writes the Seattle Post-Intelligencer. 

In Seattle, buying a drink in the morning will get you a cold beverage for $2 that afternoon. New York will host free-iced-coffee Wednesdays, and Starbucks Card-holders in Atlanta and Indianapolis can claim free drinks all this week. The company hopes such promotions will jump-start lapsed coffee habits. (More Starbucks stories.)

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