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19M Ready to Pick Up iPhone

More than twice as many users as projected hear Apple's new gadget calling

By Dustin Lushing, Newser Staff

Posted Jun 18, 2007 3:09 PM CDT

(Newser) – The iPhone doesn't even hit stores until next week, and already 19 million American cellphones users have it on their shopping lists. The estimate, drawn from a survey of 11,000 Americans, is good news for Apple, which projects sales of 10 million units through the end of 2008, and even better news for AT&T, the gadget's only US carrier.

Two-thirds of those lusting for an iPhone have deals with AT&T's top three competitors, a research analyst tells Computerworld, in a zero-sum market in which "it's all about stealing customers from competitors." And price appears not to be a barrier—the iPhone goes for up to $599, and the price of AT&T's plans isn't even set yet.

[Images (4)]

[Videos (1)]

Expo is shown in San Francisco, Tuesday, Jan. 9, 2007. Shares of Apple Inc. jumped in trading Monday, June 18, 2007 as hype surrounding the upcoming release of the company's much-anticipated iPhone continued... (Associated Press)

iPhone Delivers Up to Eight Hours of Talk Time. (PRNewsFoto/Apple Inc.) (Associated Press)

Apple CEO Steve Jobs talks about the iPhone at the Apple World Wide Developers Conference in San Francisco, Monday, June 11, 2007. (AP Photo/Paul Sakuma) (Associated Press)

This handout photo received courtesy of Apple Computer 10 January... (Getty Images)

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19M Ready to Pick Up iPhone