Black Media Outlets Focus on Obama Ads

Budget for African-American outreach unclear
By Harry Kimball,  Newser Staff
Posted Jul 14, 2008 6:29 PM CDT
Barack Obama speaks at the National Council of La Raza Convention in San Diego, Calif., Sunday, July 13, 2008.    (AP Photo)
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(Newser) – The Barack Obama campaign hasn't spent much on advertising in African-American media, a trend many hope the candidate will reverse as he gears up for the general election, Advertising Age reports. "The audience has to be motivated to get out and vote," says a BET exec who cautions against taking the support of networks' viewers for granted.

The overarching goal is a trickle-down boost for state and local candidates who would benefit from voters pulling the lever for a straight Democratic ticket. "The Obama campaign should take nothing for granted,” says an ad-agency exec. "The traditional Democratic voter will come to the polls. The hard-to-count and younger voter will propel him to victory."