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Black Media Outlets Focus on Obama Ads

Budget for African-American outreach unclear

By Harry Kimball,  Newser Staff

Posted Jul 14, 2008 6:29 PM CDT

(Newser) – The Barack Obama campaign hasn't spent much on advertising in African-American media, a trend many hope the candidate will reverse as he gears up for the general election, Advertising Age reports. "The audience has to be motivated to get out and vote," says a BET exec who cautions against taking the support of networks' viewers for granted.

The overarching goal is a trickle-down boost for state and local candidates who would benefit from voters pulling the lever for a straight Democratic ticket. "The Obama campaign should take nothing for granted,” says an ad-agency exec. "The traditional Democratic voter will come to the polls. The hard-to-count and younger voter will propel him to victory."

Barack Obama speaks at the National Council of La Raza Convention in San Diego, Calif., Sunday, July 13, 2008.
Barack Obama speaks at the National Council of La Raza Convention in San Diego, Calif., Sunday, July 13, 2008.   (AP Photo)
Barack Obama.
Barack Obama.   (AP Photo)
Democratic presidential candidate, Sen. Barack Obama, D-Ill., arrives at the National Council of La Raza Convention in San Diego, Calif., Sunday, July 13, 2008.
Democratic presidential candidate, Sen. Barack Obama, D-Ill., arrives at the National Council of La Raza Convention in San Diego, Calif., Sunday, July 13, 2008.   (AP Photo/Jae C. Hong)
Democratic presidential candidate Sen. Barack Obama, D-Ill., talks during a campaign event at the Springs Preserve, a cultural and historic attraction, in Las Vegas, Nevada Tuesday, June 24, 2008.
Democratic presidential candidate Sen. Barack Obama, D-Ill., talks during a campaign event at the Springs Preserve, a cultural and historic attraction, in Las Vegas, Nevada Tuesday, June 24, 2008.   (AP Photo/Alex Brandon)
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