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Cellphone Users Are Missing From Polls

Overlooked bloc could give Obama a hidden 2% boost

By Kevin Spak,  Newser Staff

Posted Jul 14, 2008 7:58 AM CDT

(Newser) – Pollsters are setting themselves up for an embarrassment, Salon predicts, by using only landlines in surveys, ignoring the 15% of American adults who use only cellphones. That 15% is predominantly young, full of students, and disproportionately black and Hispanic. They are not, in other words, likely McCain voters. Add this uncounted bloc, and Obama’s lead could jump 2% or more, two veteran pollsters tell Salon.

Pollsters try to account for the cellphone-only crowd by polling landline users in the same demographic. But landline users are fundamentally a different group; they’re more likely to be married, well-insured, socially conservative homeowners. Contacting cellphone-only users is expensive—by law, cellphones can’t be automatic-dialed—but if pollsters persist in ignoring the bloc, they could wind up with a Dewey/Truman level mathematical debacle, Salon says.

Roughly 30% of Americans have a cellphone, and about half of those have no landline.
Roughly 30% of Americans have a cellphone, and about half of those have no landline.   (Shutterstock)
Joe Wurtz, left, of St. Charles, Mo., talks on his cellphone while Sharon Sparks, right, of Hazelwood, Mo., fans herself as they wait for the start of a rally for Barack Obama.
Joe Wurtz, left, of St. Charles, Mo., talks on his cellphone while Sharon Sparks, right, of Hazelwood, Mo., fans herself as they wait for the start of a rally for Barack Obama.   (AP Photo/Kyle Ericson)
Mary Masceri watches as Barack Obama talks on the phone with Mary's husband Frank Masceri during conversations with working families in Beach Grove, Ind., Wednesday, April 30, 2008.
Mary Masceri watches as Barack Obama talks on the phone with Mary's husband Frank Masceri during conversations with working families in Beach Grove, Ind., Wednesday, April 30, 2008.   (AP Photo/Jae C. Hong)
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