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October 12, 2008 3:39:17 PM CDT

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In Tough Times, McDonald's Revives a Jingle

Posted Jul 17, 08 8:47 AM CDT in US,  Arts & Living,  Business 

(Newser) – In 1974, with an unpopular war raging and inflation on the rise, McDonald's launched a jingle—"Two all beef patties, special sauce..."—to promote its signature product, the Big Mac. Decades later, in similar circumstances, the fast food giant is reintroducing the mantra-like list of ingredients via a MySpace competition. The New York Times looks at how the economic downturn is driving advertising retro.

In Manhattan a Big Mac will run you $3.79, cheaper than a gallon of gas and rather more filling. Seizing on consumer unease, McDonald's is bringing back a jingle for old-timers while getting young customers to update it. The best new version will be used in a television spot—but in keeping with the belt-tightening theme, the winning composer won't receive any prize money.

Source New York Times

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Grammy-award winning R&B artist Ciara surprises drive-thru customers by giving away free McSkillet Burritos at the McDonald's 50th Anniversary Restaurant in downtown Chicago.   (AP Photo)
A sign with the well-known golden arches hangs on a McDonalds restaurant, Tuesday, April 17, 2007, in Chicago.   (AP Photo/Charles Rex Arbogast)
A McDonalds sign welcomes patrons into the restaurant in Wilmington, Del. in this Jan. 24, 2007 file photo.   (AP Photo/Chris Gardner, file)
Jim Delligatti poses with the world's largest Big Mac statue (14 foot high and 12 foot wide) during the opening of the Big Mac Museum Restaurant in North Huntingdon, Pa.   (AP Photo)
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advertising  • MySpace  • McDonald's  • advertising campaign  • weakening economy  • Big Mac


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